Nail Salon Website: What to Put on It and What It Costs

Count the DMs you got last week asking “how much for a full set?” or “do you do gel-x?” If it is more than a handful, your Instagram is doing a job a website does better. Every one of those messages is a customer who wanted to book and had to stop and ask first.

A nail salon website exists to answer those questions before they get asked, then send the client straight to booking.

Key Takeaways

• Put your full price menu, with add-ons, on the site. It cuts down DMs and no-show surprises at checkout.
• Write your deposit, cancellation and late policies on one clear page.
• Your booking app handles scheduling; the site shows your work and builds trust with new clients.
• Most salons need three to five pages, and the gallery should be real work, never stock photos.

The Pages That Matter

Page	What goes in it	Why
Home	Salon name, area, “Book now,” hours, a few best photos	First impression on a phone
Services and prices	Manicure, pedicure, gel, acrylic, gel-x, dip, nail art tiers, add-ons, removal	Answers the DM before it is sent
Gallery	Your real sets, grouped by style	Clients book a look they have seen
Policies	Deposits, cancellations, late arrivals, kids, guests	Sets expectations, protects your time
About / team	Techs by name, specialties	People book a person
Contact	Address, parking, phone, map	Gets them through the door

A tip on prices: list ranges where the price depends on length or design, like “Nail art: $5 to $25 per set depending on detail.” Clients handle a range fine. What frustrates them is a surprise.

How It Fits With Booking and Instagram

Many salons already use a booking app with its own page. Square Appointments lists an online booking site in its free plan, for example. That handles the calendar. The website does the selling: gallery, prices, policies, reviews.

Instagram keeps doing what it does best, showing new sets to followers. Link to it from the site and embed a few posts if you want the gallery to stay fresh.

Then make sure Google points to both. Google’s business links page says you can add links that help customers book an appointment, and Google’s local ranking page says complete and accurate info helps you appear in local results. A new client searching “nail salon near me” should see your hours, your booking link and your website on the map.

Reviews belong on the site too. A few short ones from Google, placed next to your price menu, answer the “are they any good” question before a new client books.

A Concrete Example

Say a five-station salon averages $55 per appointment. The owner spends about 30 minutes a day answering price and policy DMs, and she has had several no-shows on long appointments this month.

She adds a website with a full price menu and a policies page that explains a $20 deposit on sets over 90 minutes. With us, the cost is $199 setup and $79 a month, so $1,147 for the first year.

That is about 21 appointments at $55. If the site helps book two extra appointments a month, she covers the cost in under a year. If the deposit policy, written clearly where clients read it before booking, cuts even one no-show on a $90 set each month, that is another $1,080 a year in time she gets paid for.

She also gets back much of that 30 minutes a day, because she can reply “all prices are on our site” with a link.

We would build the site using her real menu and photos first. She checks it, and if she likes it, it is live on her domain in 2 days.

The Honest Counterpoint

If you are a solo tech working from a suite, booked out three weeks, and your Instagram highlights already show prices and policies clearly, a website can wait. Same if you are just starting and still figuring out your menu. Changing prices every month on a site is extra work.

A booking page alone can also be enough if it shows prices, photos and policies well. Test it: open it on your phone like a stranger would. If you can see what a full set costs and how to book within ten seconds, you are already covered.

The website pays off most when DMs are eating your day, new clients are not finding you on Google, or you are adding techs and need to fill their books.

Frequently Asked Questions

What should a nail salon website include?

At minimum: a price menu with add-ons, a gallery of your own work, booking button, hours, address and your policies on deposits and cancellations. Team bios help if you have more than one tech.

Can I use a free nail salon website template?

Yes. Builders like Wix and Squarespace have salon templates, and they work well if you replace every stock photo with your own sets and write your real prices. A template full of stock nails looks like every other salon. For help deciding, see should I hire someone to build my website.

Do I need a nail salon website if I have Instagram?

Not always. If Instagram fills your book and clients rarely ask about prices, you can wait. A site helps when you want Google searchers who do not follow you, or when the same DMs keep coming in.

The Bottom Line

A nail salon website should answer price, policy and “can I see your work” before anyone has to ask. Keep the menu current, show real sets, put policies in plain words, and send every visitor to booking with one tap. For barbershop owners, a similar playbook is in our website for barbershop guide.

Brilla Studio builds websites for local businesses, and we build yours before you pay anything. Ask for your free preview.